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What is customer discovery, and how should an early team begin?
Use conversations and workflow observation to test assumptions about a defined user, problem, buyer and alternative.
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Q&A
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What should a founder validate before building a product?
Test the user, recurring problem, current workaround, buyer path and value hypothesis before committing to a larger build.
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How do you define an MVP for an early venture?
Define the learning question first, then select a minimal experiment that makes a meaningful user outcome observable.
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How can a startup estimate an early market without relying on a giant headline number?
Define a buyer and use case, estimate identifiable purchasing units, and show the assumptions and reachable segment separately.
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What counts as evidence of product–market fit?
Look for repeated behavior from a defined segment and understand why people continue, expand, refer or stop.
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What should a founder review before testing an AI product with users?
Map use context, affected people, data, failure modes, evaluation criteria, human oversight and fallbacks before a pilot.
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